Innovation and entrepreneurship : theory, policy and practice / Edited by: Elias G. Carayannis, Elpida T. Samara, Yannis L. Bakouros. - 1 online resource (xvi, 218 pages) : color illustrations.

Includes bibliographical references.

1 Introduction to Technological Innovation.- 2 Introduction to Innovation Management.- 3 Innovation and Competitiveness Case Studies.- 4 Innovation as Management Process.- 5 Innovation Systems.- 6 Introduction to Technological Entrepreneurship.- 7 Entrepreneurship and Innovation Practices.

This book aims to meet the needs of education and training in modern techniques of innovation and entrepreneurship, and focuses on the detailed presentation of successful business practices. As today's global economic landscape is changing rapidly, the ability of businesses to introduce new products and services to the market faster than their competitors is perhaps their most distinct competitive advantage. This becomes obvious by the significant market share that the most innovative companies gain while increasing profitability.

9783319112411 (hard cover : alk. paper)

2014950887


BUSINESS & ECONOMICS--Industrial Management.
Entrepreneurship.
Technological innovations--Management.