Bovee, Courtland L. <br/><br/>
Marketing. 

 - 1st./ed 
 - xxxi, 761p  illus., bibliography, glossary, index  26cm. 
<br/><br/><label>ISBN: </label>0070067341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--New York--1992--hardbound