Mccarthy, Jerome E. <br/><br/>
Essentials of Marketing. 

 - 5th./ed 
 - xvii, 526p  illus., index, glossary  26cm. 
<br/><br/><label>ISBN: </label>0256093237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Illinois--1991--hardbound