TY  - BOOK
AU  - Mccarthy,Jerome E.
TI  - Essentials of Marketing
SN  - 0256093237
PY  - 1991///]
CY  - Illinois
PB  - Irwin , Homewood
KW  - Marketing
KW  - 1991
KW  - Illinois
KW  - hardbound
KW  - sears
ER  -