McAdam, John,  1962- <br/><br/>
The one-hour business plan :  the simple and practical way to start anything new / 
John McAdam. 
 - xxi, 167 pages ;  23 cm 
<br/><br/> Includes index. 
<br/><br/>Introduction -- Module 1: create a value proposition that makes a stronger business model -- Module 2: who are you offering to? -- Module 3: viewing your offering through your customers' eyes -- Module 4: what milestones & actions plans do for your business -- Final thoughts -- Acknowledgements. 
<br/><br/><label>ISBN: </label>9781118726228 (cloth) 
<br/><br/><label>LCCN: </label>2013019138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises--Planning.
<br/><br/><label>LC Class. No.: </label>HD62.5  / .M3863 2013 
<br/><br/><label>Dewey Class. No.: </label>658.1/1