TY  - BOOK
AU  - McAdam,John
TI  - The one-hour business plan: the simple and practical way to start anything new 
SN  - 9781118726228 (cloth)
AV  - HD62.5 .M3863 2013
U1  - 658.1/1 23
PY  - 2013///
CY  - Hoboken
PB  - Wiley
KW  - New business enterprises
KW  - Planning
N1  - Includes index; Introduction -- Module 1: create a value proposition that makes a stronger business model -- Module 2: who are you offering to? -- Module 3: viewing your offering through your customers' eyes -- Module 4: what milestones & actions plans do for your business -- Final thoughts -- Acknowledgements
ER  -