Ferrell, O.C. <br/><br/>
Marketing strategy :  text and cases / 
O.C. Ferrell, Michael Hartline. 
 - 6th Edition. 
 - xxvi, 587 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.