Principles of marketing / 
Nolan Guillao, Wendy Feernandez-Cabading. 
 - 111-144 pages :  ; illu., ; (np) ;  25 cm. 
 - Principles of Marketing .
<br/><br/> This book is intended primarily for students in the field of Business Administration requiring a strong foundation in preparation for advanced marketing concepts. Discussions and illustrrations have been simplified to give students a vivid view on the basics of Marketing. The book provides various activities that would allow them to better appreciate the concepts discussed. Worksheets for an end term project have  also been provided to enable students to extend and apply their learnings.  Keyword: marketing, foundation , advanced marketing concepts