Gorchels, Linda. <br/><br/>
The product manager's handbook :  the complete product management resource / 
Linda Gorchels. 
 - 2nd ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  c2000. 
 - ix, 290 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 269-273) and index. 
<br/><br/><label>ISBN: </label>0658001353 
<br/><br/><label>LCCN: </label>99057181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing.<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .G636 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8