TY  - BOOK
AU  - Gorchels,Linda
TI  - The product manager's handbook: the complete product management resource 
SN  - 0658001353
AV  - HF5415.15 .G636 2000
U1  - 658.8 21
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - New products
KW  - Marketing
KW  - Product management
N1  - Includes bibliographical references (p. 269-273) and index
ER  -