Scott, David Meerman. <br/><br/>
The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / 
 New rules of marketing and public relations 
David Meerman Scott. 
 - 5th ed. 
 - Hoboken, N.J. :  Wiley,  [2015] 
 - xxi, 458 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/> A guide to marketing and public relations providing information on online marketing, sales trends, tools, techniques, service, and real-world examples of success. Covers social media platforms including Periscope, Meerkat, and Snapchat. 
<br/><br/> Adult  Adult  Follett Library Resources 
<br/><br/><label>ISBN: </label>1119070481 9781119070481 
<br/><br/><label>LCCN: </label>2015018031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Public relations.<br/>Internet marketing.<br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S393 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/72