TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management concept and cases
SN  - 9789813130784
PY  - 2017///
CY  - Singapore
PB  - Pearson Education South Asia, Pte., Ltd
KW  - Strategic planning--case studies
KW  - sears
KW  - Strategic planning
N1  - A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter
ER  -