TY - BOOK AU - Landa,Robin TI - Graphic design solutions SN - 9781337554053 : U1 - 741.6 23 PY - 2019///] CY - Australia PB - Cengage KW - Commercial art KW - Graphic arts N1 - A comprehensive reference on graphic design for prints and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more; Formerly CIP; Previous edition: 2014; Includes bibliographical references and indexes ER -