Isson, Jean Paul,  1971- <br/><br/>
Win with advanced business analytics :  creating business value from your data / 
Jean Paul Isson, Jesse Harriott. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2013. 
 - xviii, 398 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index. 
<br/><br/><label>ISBN: </label>9781118370605 
<br/><br/><label>LCCN: </label>2012026662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Industrial management--Statistical methods.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .I83 2013 
<br/><br/><label>Dewey Class. No.: </label>658.4/038