TY  - BOOK
AU  - Isson,Jean Paul
AU  - Harriott,Jesse
TI  - Win with advanced business analytics: creating business value from your data 
SN  - 9781118370605
AV  - HD30.28 .I83 2013
U1  - 658.4/038 23
PY  - 2013///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Business planning
KW  - Industrial management
KW  - Statistical methods
N1  - Includes index; Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index
UR  - http://www.loc.gov/catdir/enhancements/fy1214/2012026662-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1310/2012026662-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1214/2012026662-d.html
ER  -