White, Sarah,  c1997. <br/><br/>
The Complete Idiot's Guide to Marketing Basics / 
White, Sarah. 
 - New York :  John A. Woods, CWL Publishing Enterprises,  c1997. 
 - 428p. :  ill. ;  9.5 inch. 
<br/><br/><label>ISBN: </label>981-4096-55-5