Advertising, Promotion, and other aspects of Integrated Marketing Communications 
J. Craig Andrews/ Terence A. Shimp 
 - Tenth Edition 
 - Taguig City Philippines  CENGAGE Learning  c2019 
 - paperback, newsprint  xix, 635 pages  25 centimeter 
<br/><br/><label>ISBN: </label>978-981-48-4687-5