Bateman, Thomas S. ; Zeithaml, Carl P.,  c1993. <br/><br/>
Management :  Function and Strategy / 
Bateman, Thomas S. ; Zeithaml, Carl P. 
 - 2nd. 
 -  Richard D. Irwin, Inc,  c1993. 
 - xxxv ; 662p. :  ill. ;  10.5 inch. 
<br/><br/><label>ISBN: </label>0-256-10020-9