Blattberg, Robert C.,  1942- <br/><br/>
Database marketing  analyzing and managing customers /  [electronic resource] : 
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. 
 - New York :  Springer,  2008. 
 - xxiv, 871 p. :  ill. ;  25 cm. 
 - International series in quantitative marketing ;  18 .
 - International series in quantitative marketing ;  18. .
<br/><br/>Includes bibliographical references (p. 801-845) and index 
<br/><br/><label>ISBN: </label>0387725784 (hbk. : alk. paper) 9780387725789 (hbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2007936366 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer profiling.<br/>Database marketing.