TY  - BOOK
AU  - Blattberg,Robert C.
AU  - Kim,Py¿�ng-do
AU  - Neslin,Scott A.
TI  - Database marketing: analyzing and managing customers 
T2  - International series in quantitative marketing
SN  - 0387725784 (hbk. : alk. paper)
PY  - 2008///
CY  - New York
PB  - Springer
KW  - Consumer profiling
KW  - Database marketing
N1  - Includes bibliographical references (p. 801-845) and index
UR  - https://drive.google.com/file/d/1u5DGdOWBrK-G8yY8HANNJMNhuWoTHZ-T/view?usp=sharing
ER  -