Belch, George E. <br/><br/>
Advertising and Promotion :  An Integrated Marketing Communications Perspective. 

 - 4th./ed 
 - xxii, 762p  illus., glossary, index  28cm. 
<br/><br/><label>ISBN: </label>0256218994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--New York--1998--hardbound<br/>Communication In Marketing--New York--1998--hardbound<br/>Sales Promotion--New York--1998--hardbound