TY  - BOOK
AU  - Belch,George E.
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 0256218994
PY  - 1998///]
CY  - New York
PB  - McGraw-Hill Inc.
KW  - Advertising
KW  - 1998
KW  - New York
KW  - hardbound
KW  - sears
KW  - Communication In Marketing
KW  - Sales Promotion
ER  -