Kotler, Philip <br/><br/>
Marketing Management :  Analysis, Planning and Control. 

 - 4th./ed 
 - xi, 722p  index  23cm. 
<br/><br/><label>ISBN: </label>0135579759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management--New Jersey--1980--newsprint