Perreault, William D. Jr. <br/><br/>
Basic Marketing :  A Global Managerial Approach. 

 - 1st./ed 
 - xxvi, 833p  illus., bibliography, index  26cm. 
<br/><br/><label>ISBN: </label>0256139903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management--New York--1996--hardbound