TY  - BOOK
AU  - Perreault,William D.Jr
TI  - Basic Marketing: A Global Managerial Approach
SN  - 0256139903
PY  - 1996///]
CY  - New York
PB  - McGraw-Hill Co. Inc.
KW  - Marketing - Management
KW  - 1996
KW  - New York
KW  - hardbound
KW  - sears
ER  -