Sekaran, Uma. <br/><br/>
Research methods for business  a skill-building approach /  [electronic resource] : 
Uma Sekaran and Roger Bougie. 
 - 7th Edition. 
 - Chichester, West Sussex :  Wiley,  2016. 
 - 1 online resource. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Introduction to research --  The scientific approach and alternative approaches to investigation --  Defining and refining the problem --  The critical literature review --  Theoretical framework and hypothesis development --  Elements of research design --  Interviews --  Data collection methods : observation --  Administering questionnaires --  Experimental designs --  Measurement variables : operational definition --  Measurement : scaling, reliability and validity --  Sampling --  Quantitative data analysis --  Quantitative data analysis : hypothesis testing --  Qualitative data analysis --  The research report. 
<br/><br/> Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. 
<br/><br/><label>ISBN: </label>1118527747 (ebk.) 1118527852 (ebk.) 1118527860 (ebk.) 9781118527740 (ebk.) 9781118527856 (ebk.) 9781118527863 (ebk.) 9781119165552 9781119942252 (pbk.) 
<br/><br/><label>LCCN: </label>2015051045 
<br/><br/><label>Nat. Bib. No.: </label>GBB2A9399  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016199388  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>HD30.4  / .S435 2013 HD30.4  / .S435 2013 
<br/><br/><label>Dewey Class. No.: </label>650.072