TY  - BOOK
AU  - Sekaran,Uma
AU  - Bougie,Roger
TI  - Research methods for business: a skill-building approach 
SN  - 1118527747 (ebk.)
AV  - HD30.4 .S435 2013
U1  - 650.072 23
PY  - 2016///
CY  - Chichester, West Sussex
PB  - Wiley
KW  - Business
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index; Includes bibliographical references and index; Introduction to research --  The scientific approach and alternative approaches to investigation --  Defining and refining the problem --  The critical literature review --  Theoretical framework and hypothesis development --  Elements of research design --  Interviews --  Data collection methods : observation --  Administering questionnaires --  Experimental designs --  Measurement variables : operational definition --  Measurement : scaling, reliability and validity --  Sampling --  Quantitative data analysis --  Quantitative data analysis : hypothesis testing --  Qualitative data analysis --  The research report
N2  - Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations
UR  - https://drive.google.com/file/d/1MitEm5Ce8h0zES6r40YKK0pgID5FrCpB/view?usp=sharing
ER  -