Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By:

Saunders, Mark, 1959-

Contributor(s):

Material type: Text

TextPublication details: Philippines : Pearson Education [Philippines], c2010.Description: xxi, 614 p. : col. ill. ; 27 cmISBN:

9789810697860

Subject(s):

DDC classification:

650.072 22

LOC classification:

HD30.4 .S28 2009

Contents:

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Main-Graduate School Library General Circulation	001.42 Sa257 (Browse shelf(Opens below))	Available		3BPSU00040994.
Books	Main-Graduate School Library General Circulation	001.42 Sa257 (Browse shelf(Opens below))	Available		3BPSU00040995

Includes bibliographical references (p. 561-572) and index.

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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

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