Progress in tourism marketing [electronic resource] / Metin Kozak and Luisa Andreu.

Contributor(s):

Material type: Text

TextSeries: Advances in tourism research series | Advances in tourism researchPublication details: Amsterdam ; Oxford : Elsevier, 2006.Description: xxix, 296 p. ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0080450407 (hbk.)
9780080450407 (hbk.)

Subject(s):

Tourism -- Marketing

DDC classification:

910.688 22

Online resources:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Resources	Main Library E-Resources	910.688 K88 (Browse shelf(Opens below))	Available		E000948
Books	Main Library Reserve	910.68'8 K75 (Browse shelf(Opens below))	Available		3BPSC000132436

Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.

Formerly CIP. Uk

Includes bibliographical references and index.

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Progress in tourism marketing [electronic resource] / Metin Kozak and Luisa Andreu.

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