Retail management : a strategic approach / Barry Berman, Joel R. Evans.

By:

Berman, Barry

Contributor(s):

Evans, Joel R

Material type: Text

TextPublication details: Boston : Prentice Hall, c2010.Edition: 11th edDescription: xxviii, 654 p. : col. ill., col. maps ; 29 cmISBN:

0136087582 (trade)
9780136087588 (trade)

Subject(s):

DDC classification:

658.8/7 22

LOC classification:

HF5429 .B45 2010

Summary: A comprehensive text on retail management, with instruction on targeting customers, merchandise management, choosing a store location, establishing a retail image, and more.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Balanga Library General Circulation	658.8/7 B482r (Browse shelf(Opens below))	Available		3BPSU00037924-

Includes bibliographical references (p. 621-631) and indexes.

A comprehensive text on retail management, with instruction on targeting customers, merchandise management, choosing a store location, establishing a retail image, and more.

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Retail management : a strategic approach / Barry Berman, Joel R. Evans.

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