International business [electronic resource] : perspectives from developed and emerging markets / K. Praveen Parboteeah & John B. Cullen.
Material type: TextPublication details: New York, NY : Routledge, 2018.Edition: 2nd edDescription: 1 online resourceISBN:- 9781138122413
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
E-Resources | Main Library E-Resources | 658.4012 P224 (Browse shelf(Opens below)) | Available | E004708 |
Part I: Introduction to International Business 1. Competing in the Global Marketplace 2. Strategy and the MNC Part II: The Global Context of Multinational Competitive Strategy 3. Global and Regional Economic Integration: An Evolving Competitive Landscape 4. Global Trade and Foreign Direct Investment 5. Foreign Exchange Markets 6. Global Capital Markets Part III: The Institutional and Cultural Context of Multinational Competitive Strategy 7. Culture and International Business 8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business Part IV: Multinational Operational and Functional Strategies 9. Entry Strategies for MNCs 10. International Marketing and Supply-chain Management for MNCs 11. Financial Management for MNCs 12. Accounting for Multinational Operations 13. Organizational Structures for MNCs 14. International Human Resource Management 15. E-commerce and the MNC Part V: Ethical Management in the International Context 16. Managing Ethical and Social Responsibility in an MNC.
This work provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy. With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor's manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.
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