Writing for visual media / [electronic resource] Anthony Friedmann

Includes bibliographical references and index

Describing one medium through another -- A seven-step method for developing a creative concept -- The stages of script development -- Describing sight and sound -- Ads and PSAs: copywriting for visual media -- Corporate communications: selling, telling, training, and promoting -- Documentary and nonfiction narrative -- Dramatic structure and form -- Writing techniques for long-form scripts -- Television series, sitcoms, and soaps -- Writing and interactive design -- Writing for interactive communications -- Writing for interactive entertainment -- Writing for mobile media -- You can get paid to do this

Writing for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to be seen rather than read. It takes you from basic concepts to practice through a seven-step method that helps you identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, web sites, PSAs, TV shows, nonlinear media, and other types of visual narratives. You'll explore your visual imagination and try out your powers of invention. The companion web site enriches the content of the printed book with video, audio, and sample scripts. It includes scripts and the video produced from them; visual demonstrations of concepts; and an interactive, illustrated glossary of terms and concepts