Win with advanced business analytics : creating business value from your data / Jean Paul Isson, Jesse Harriott.
Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2013.Description: xviii, 398 p. : ill. ; 24 cmISBN:- 9781118370605
- 658.4/038 23
- HD30.28 .I83 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Main Library General Circulation | 658.4/038 Is86 (Browse shelf(Opens below)) | Available | 3BPSU00080184W |
Includes index.
Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index.
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