Strategic management in the media : theory to practice / Lucy Küng.

By:

Küng, Lucy [author.]

Material type: Text

TextPublisher: Thousand Oaks : Sage Publications, 2023Edition: Third editionDescription: xvii, 262 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529773699
9781529773705

Subject(s):

Summary: "Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main Library Reserve	Reference	302.23068 K96 2024 (Browse shelf(Opens below))	Available		3BPSU00017947$

Includes bibliographical references and index.

"Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- Provided by publisher.

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Strategic management in the media : theory to practice / Lucy Küng.

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