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People and products : [electronic resource] consumer behavior and product design / Allan J. Kimmel
Material type:
TextPublication details: London ; New York : Routledge, Taylor & Francis Group, 2015.Description: 1 online resourceISBN: - 978-1-138-81224-6
Contents:
Summary: By examining the interface between consumer behavior and new product development, this text demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
People and products in an evolving marketplace -- Technology and innovation in everyday life -- Consumer demands and product usability -- Product design and aesthetics -- Consumers as active participants in the product design process -- The future of things.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-Resources | Main Library E-Resources | 658.834 K49 (Browse shelf(Opens below)) | Available | E004045 |
People and products in an evolving marketplace -- Technology and innovation in everyday life -- Consumer demands and product usability -- Product design and aesthetics -- Consumers as active participants in the product design process -- The future of things.
By examining the interface between consumer behavior and new product development, this text demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
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