The little blue book of marketing : build a killer plan in less than a day / Paul Kurnit and Steve Lance.

By:

Kurnit, Paul

Contributor(s):

Lance, Steve

Material type: Text

TextPublication details: New York : Portfolio, 2009.Description: ix, 273 p. : ill. ; 19 cmISBN:

1591843057 (trade)
9781591843054 (trade)

Subject(s):

DDC classification:

658.8/02 22

LOC classification:

HF5415 .K844 2009

Summary: Describes how to create a marketing plan through the collaboration of all key players in a business, discussing objectives, priorities, budget, action steps, and other related topics.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Balanga Library General Circulation	658.8/02 K96l (Browse shelf(Opens below))	Available		3BPSU00033993

Describes how to create a marketing plan through the collaboration of all key players in a business, discussing objectives, priorities, budget, action steps, and other related topics.

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The little blue book of marketing : build a killer plan in less than a day / Paul Kurnit and Steve Lance.

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