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		Strategic marketing / David W. Cravens, Nigel F. Piercy. by Cravens, David W Piercy, Nigel Series: McGraw-Hill/Irwin series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2006 Online access: Table of contents only Publisher description Availability: Items available for loan: Main-Graduate School Library (1)Call number: 658.802 C898. Place hold Add to cart (remove)
		Marketing strategy and competitive positioning / Graham J Hooley; Nigel Piercy; Brigitte Nicoulaud; John M Rudd. by Hooley, Graham J [author.] Nicoulaud, Brigitte [author.] Piercy, Nigel [author.] Rudd, John M [author.] Series: Always learning Edition: 6th Edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, England : Pearson, 2017 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: 658.8/02 H784. Place hold Add to cart (remove)

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