Theoretical foundations of health education and health promotion / [electronic resource] Manoj Sharma and John A. Romas

Includes bibliographical references and index

Introduction to health education, health promotion and theory -- Planning models in health education and health promotion -- The health belief model -- The transtheoretical model -- The theory of reasoned action and theory of planned behavior -- Theories of stress and coping -- Social cognitive theory -- Social marketing -- Diffusion of innovations -- Freire's model of adult education

Introduces students to common theories from behavioral and social sciences that are currently being used in health education and promotion. Each discussion of theory is accompanied by a practical skill-building activity in the context of planning and evaluation and a set of application questions that will assist the student in mastering the application of the theory