000			02304nam a2200217 a 4500
001			39516
003			0000000000
005			20240411192934.0
008			201220n s 000 0 eng d
020			_a978-0-500-77307-9
100	1		_aBierut, Michael.
245	1	0	_aHow to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world _h[electronic resource] : _bHow to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world / _cMichael Bierut.
260			_aNew York, NY : _bHarper Design, an imprint of HarperCollinsPublishers, _c2015.
520			_aThis is a monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to ... is set to be the bible of graphic design ideas.
650		7	_aCommercial art. _2sears
650		7	_aGraphic arts. _2sears
650		7	_aPentagram Design. _2sears
650		7	_aVignelli, Massimo -- Influence -- Art. _2sears
856			_uhttps://drive.google.com/file/d/1eK8p8GJ236bJLKzu2goxK1TYTTcxw2VM/view?usp=sharing
999			_c10863 _d10863