000			01673nam a2200205 a 4500
001			39860
003			0000000000
005			20240411192942.0
008			210119n s 000 0 eng d
020			_a978-0-462-09974-3
100	1		_aMaslen, Andy.
245	1	4	_aThe copywriting sourcebook _h[electronic resource] : _bhow to write better copy, faster-- for everything from ads to websites / _cAndy Maslen.
260			_aLondon : _bMarshall Cavendish Business, _c2010.
300			_a1 online resource.
505	0		_aHeadline -- Sales letter -- Case study -- Press release -- Product brochure -- Press ad -- Presentation -- E-zine -- Corporate brochure -- Email -- Adword -- Article -- Web page -- Endpiece.
520			_annotation It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
650		7	_aAdvertising copy. _2sears
856			_uhttps://drive.google.com/file/d/16bopFRzddjUV3flwUxaRKZkruXcuelqz/view?usp=sharing
999			_c11110 _d11110