000			02029nam a2200229 a 4500
001			42200
003			0000000000
005			20240411193039.0
008			210702n s 000 0 eng d
100	1		_aHansen, Eric.
245	1	0	_aStrategic marketing in the global forest industries / _h[electronic resource] _cEric Hansen & Heikki Juslin.
250			_a3rd Ed.
260			_aCorvallis, OR : _bOregon State University, _c2018.
300			_a1 online resource.
505	0		_aChapter 1: The Context of The Forest Industry and Its Markets -- Chapter 2: Understanding Forest Products Marketing -- Chapter 3: The Marketing Environment, An Information Approach -- Chapter 4: Strategy and Strategic Planning -- Chapter 5: Marketing Structures -- Chapter 6: Marketing Functions -- Chapter 7: Putting Together a Marketing Plan
520			_aThe forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.
650		7	_aForest products _xMarketing _2sears
650		7	_aForest products _xMarketing _vTextbooks. _2sears
856			_uhttps://drive.google.com/file/d/1jJXr-cgNLnCFE6fLvOgUBpMHMzRNcgFF/view?usp=sharing
999			_c12264 _d12264