000 02324nam a2200229 a 4500
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008 210712n s 000 0 eng d
020 _a978-1-118-70723-4
100 1 _aCummings, Stephen.
245 1 0 _aStrategy builder :
_h[electronic resource]
_bhow to create and communicate more effective strategies /
_cStephen Cummings; Duncan Angwin.
260 _aChichester, West Sussex ; Hoboken, New Jersey :
_bWiley,
_c2015.
300 _a1 online resource.
505 0 _aPart One: The Concept. Opportunities for a New Way of Developing Strategy -- Seven Strengths of Drawing Strategy -- What Strategy Builder Does -- Part Two: Design. User's Guide to the Strategy Builder's Framework Profiles -- Environmental ecology -- Competitive positioning -- Resources and capabilities -- Strategic growth options -- Managing performance strategically -- Part Three: Realization. Well-Built Strategies, Simply Conveyed -- Six Stratographic Principles -- Get building.
520 _a"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "
650 7 _aStrategic planning.
_2sears
700 1 _aAngwin, Duncan
_eAuthor.
856 _uhttps://drive.google.com/file/d/1xXgXMp0oyE3aksQcytkOU4gMy4BVp14e/view?usp=sharing
999 _c12470
_d12470