| 000 | 01917cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 43891 | ||
| 003 | 0000000000 | ||
| 005 | 20240411193123.0 | ||
| 008 | 171027s2018 nyu s 000 0 eng | ||
| 010 | _a 2017043568 | ||
| 020 | _a9780749481698 (alk. paper) | ||
| 035 | _a20103192 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.R688 2018 |
| 082 | 0 | 0 |
_a658.8/2702854678 _223 |
| 100 | 1 |
_aRowles, Daniel, _eauthor. |
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| 245 | 1 | 0 |
_aDigital branding : _ba complete step-by-step guide to strategy, tactics, tools and measurement / _cDaniel Rowles. |
| 250 | _a2nd Edition. | ||
| 264 | 1 |
_aNew York : _bKogan Page, _c2018. |
|
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 500 | _aRevised edition of the author's Digital branding, 2014. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aDigit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aInternet marketing. | |
| 776 | 0 | 8 |
_iOnline version: _aRowles, Daniel, author. _tDigital branding _b2nd Edition. _dNew York : Kogan Page Ltd, [2018] _z9780749481681 _w(DLC) 2017052184 |
| 856 | _uhttps://drive.google.com/file/d/1PoXAVac_A-pckQz_8Er1damgwrRPmUTh/view?usp=sharing | ||
| 999 |
_c13551 _d13551 |
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