000			02378nam a2200193 a 4500
001			45142
003			0000000000
005			20240411193146.0
008			211207n s 000 0 eng d
020			_a978-1-77420-008-7
100	1		_aKetchen, David J.
245	1	0	_aMastering strategic management - 1st Canadian Edition : _h[electronic resource] _bevaluation and execution _cDavid J. Ketchen, Janice Edwards, Jeremy Short, and David Try
260			_a[Victoria] : _bBCcampus, BC Open Textbook Project, _c2014
520			_a"Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the zstrategy at the moviesy feature in each chapter that links course concepts with a popular motion picture. The 1st Canadian Edition is an adaptation of Mastering Strategic Managment. Adaptations include Canadian specific content, images, and references, removal of copyright images, and inclusion of ancillary reosurces in the Appendix (Chapter PowerPoints)."--BCcampus website.
650		7	_aStrategic planning -- Textbooks. _2sears
650		7	_aStrategic planning. _2sears
856			_uhttps://drive.google.com/file/d/14oM5Q9VugVxFjIxjDYhIAe3q-nseKsAP/view?usp=sharing
999			_c14236 _d14236