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005			20240411193225.0
008			220606n s 000 0 eng d
100	1		_aMayer, Don
245	1	0	_aLegal aspects of marketing and sales / _h[electronic resource] _cDon Mayer; Daniel Warner; George J Siedel; Jethro Lieberman; Open Textbook Library,
260			_aMinneapolis : _bOpen Textbook Library, _c2012.
520			_aLegal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders - and to their own lawyers.
650		7	_aBusiness _2sears
650		7	_aLaw _2sears
650		7	_aMarketing--Law and legislation _2sears
650		7	_aSales _2sears
856			_uhttps://drive.google.com/file/d/1TJB_OyfzFbF7RTe5SOV-JfmDNhfz7gC5/view?usp=sharing
999			_c15499 _d15499