000			01803nam a2200229 a 4500
001			51905
003			0000000000
005			20240411193330.0
008			201008n s 000 0 eng d
020			_a978-9-811-05218-7
100	1		_aMooi, Erik.
245	1	0	_aMarket Research: _h[electronic resource] : _bthe Process, Data, and Methods Using Stata / _cErik Mooi, Marko Sarstedt and Irma Mooi-Reci.
260			_aSingapore : _bSpringer, _cc2018
300			_a1 online resource.
520			_aThis book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
650		7	_aMarketing research -- Statistical methods. _2sears
650		7	_aMarketing research. _2sears
650		7	_aStata. _2sears
856			_uhttps://drive.google.com/file/d/1NxQuLFOMlqjLL4DBmsRn3Qas1hGocYc9/view?usp=share_link
999			_c17036 _d17036