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005 20240411200056.0
008 101105s2001 000 0 eng d
020 _a0072322977
035 _a(0000000000)22642
035 _aD1CDF8A46C7144F697C2A8112D9F6B06
100 1 _aBearden, William O.
245 1 0 _aMarketing principles & perspectives.
250 _a3rd/ed.
260 _aBoston :
_bMcGraw-Hill,
_cc2001.
300 _axxxvii, 596p.
_billus. (alk. paper)
_c28cm.
500 _aIncludes index.
650 7 _aMarketing--United States
_xc2001
_xBoston
_xpaperback
_2sears
700 1 _aIngram, Thomas N.
700 1 _aLaForge, Raymond W.
999 _c23575
_d23575