000 00864nam a2200229 a 4500
001 7565
003 0000000000
005 20240411200105.0
008 110106s1994 000 0 eng d
020 _a0256127468
035 _a(0000000000)22800
035 _a158ACCE420794517AA9A881295872473
100 1 _aMcCarthy, Edmund Jerome
245 1 0 _aEssentials of marketing : a global-managerial approach.
250 _a6th/ed.
260 _aIllinois :
_bIrwin,
_cc1994.
300 _axxiii, 552p.
_billus. (pbk)
_c26cm.
500 _aIncl. bib'l ref. & indexes.
650 7 _aMarketing
_xc1994
_xIllinois
_xpaperback
_2sears
700 1 _aPerreault, William Jr. D.
999 _c23749
_d23749