000 00838nam a2200217 a 4500
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005 20240411200113.0
008 110221s1981 000 0 eng d
020 _a0256025339
035 _a(0000000000)22951
035 _aDC51A08EF44F4BF4B88421F0E5E716DE
100 1 _aMcCarthy, Jerome E.
245 1 0 _aBasic Marketing: A Managerial Approach.
250 _a7th/ed.
260 _aIllinois :
_bRichard D. Irwin, Inc.,
_cc1981.
300 _axix, 762p.
_billus (pbk)
_c25cm.
500 _aIncludes Index
650 7 _aMarketing - Management
_xc1981
_xIllinois
_xPaperback
_2sears
999 _c23912
_d23912