000 00821nam a2200241 i 4500
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005 20240411200150.0
008 110709n 000 0 eng d
020 _a007710708x
035 _a(0000000000)23735
040 _erda
245 1 0 _aPrinciples and Practice of Marketing
_cJobber, David
250 _a4th.
264 1 _aNew York :
_bMcGraw-Hill,
_c[2004]
264 4 _ccopyright 2004.
300 _axxxiv, 942p.
_bbibliography, index, illus
_c26cm.
336 _atext
_2rdacontent
338 _avolume
_2rdacarrier
650 7 _aMarketing
_x2004
_xNew York
_xpaperbound
_2sears
999 _c24526
_d24526